#HSMAday is THE professional event for the hotel industry and has become one of the highlights of the sector over the last few years.
This year, #HSMAday will take place on 15 and 16 September 2025 in Cologne under the motto ‘#hotellerie #zukunft #fähig’ (hotel industry #future #ready). On four different stages, you will find specialist presentations on the HSMA's areas of expertise: sales, marketing & communication, online marketing & e-commerce, revenue management, distribution, technology, MICE and sustainability. Every single presentation in the programme is reviewed by HSMA experts. This ensures that the content is 100% #neutral, #practical and #up-to-date.
This year, #HSMAday will take place on 15 and 16 September 2025 in Cologne under the motto ‘#hotellerie #zukunft #fähig’ (hotel industry #future #ready). On four different stages, you will find specialist presentations on the HSMA's areas of expertise: sales, marketing & communication, online marketing & e-commerce, revenue management, distribution, technology, MICE and sustainability. Every single presentation in the programme is reviewed by HSMA experts. This ensures that the content is 100% #neutral, #practical and #up-to-date.
Dates