M1 - Zukunfts Kongress Messe

Shape the future of your trade fair presence!

Trade fairs are and will remain an indispensable marketing tool. 97.5 percent of exhibiting companies see them as an essential platform for exchange, innovation and business initiation. Customer needs are changing, brand staging must meet increased requirements and sales targets must be achieved more quickly: So how can a trade fair appearance be strategically planned well in order to achieve very different corporate goals quickly?

The M1 - Future Trade Fair Congress provides the decisive impetus for actively shaping this change with new strategies. The new flagship event of the dfv Conference Group and m+a report is being launched in cooperation with AUMA - Association of the German Trade Fair Industry . The congress is primarily aimed at exhibiting companies that use trade fairs as a strategic marketing tool and want to use them to develop their business. The strategic alliance of the three partners enables a 360-degree view of current topics and trends, combined with a comprehensive network in the industry.