MICE news Cologne

Strategic cooperation between the Lindner Hotel Group and Hyatt

© Lindner Hotel Group

Since June 2023, the Lindner Hotels in Cologne enrich the JdV by Hyatt collection.

The full integration of all Lindner Hotels & Resorts and all me & all hotels into the Hyatt.com booking system begins in June. At the same time as the integration, most Lindner hotels will join the Hyatt loyalty programme.

From now on, participants in the loyalty programme can collect and redeem points in more than 15 new destinations in the heart of Europe. All me & all hotels and many Lindner Hotels & Resorts can already be booked via Hyatt.com from today, the remaining hotels will follow at a later date.

We are delighted about the planned integration and the opportunity to offer our guests and World of Hyatt members even more lifestyle offers at sought-after locations in Europe such as Berlin, Düsseldorf and Frankfurt," said Javier Águila, Group President EAME, Hyatt. "The Lindner and Hyatt teams have worked tirelessly to facilitate the integration of Lindner's impressive portfolio."

Lindner and Hyatt position themselves for growth

The integration of the Lindner portfolio will further support Hyatt's transformative growth in the lifestyle sector with the addition of an estimated 5,500 rooms. The majority of Lindner properties will also become part of the JdV by Hyatt collection, a brand synonymous with vibrant, independent hotels that are reflections of their surroundings, by connecting to Hyatt.com. Selected hotels will follow at a later date.

"We are excited to expand our distribution capabilities and brands with Hyatt while maintaining our strong independent identity. With the connection to Hyatt.com, we can offer new international guests a collection of more than 30 hotels and resorts at locations in Germany, Central and Eastern Europe," says Arno Schwalie, Chief Executive Officer of the Lindner Hotel Group. "This is a logical step for us to increase our international brand awareness in our anniversary year. In doing so, we are positioning Lindner and its portfolio for future growth and success."

Modernisation and repositioning

At the beginning of June, Lindner celebrated its 50th anniversary and presented the relaunch of its traditional brand Lindner Hotels & Resorts. The redesigned brand identity reflects Lindner's modernisation plans, with which the company is focusing on growth in international markets and new guest segments.

Both brands will enrich the existing JdV by Hyatt portfolio in Europe. me & all hotels are deeply rooted in the neighbourhood and its cultural identity. Conceived as an "urban living room", the me & all hotels brand celebrates individuality while keeping its finger on the pulse of the community's collective and progressive mood. At Lindner Hotels & Resorts, guests can expect above all openness and the feeling of being at home and part of local life. Guests will find a wide range of activities, sporting events and adventure experiences in the great outdoors.

The Lindner Hotels can now be found under a new URL.