Compared to the previous year, there was a change in the most important source markets for the MICE segment in Cologne. The UK continues to be in first place, followed by the US. The Netherlands rose to third place.
The sectors of the organizers remain unchanged from the prior year: banking and insurance are still the most important sectors, followed by medical and pharmaceutical companies. Communication companies are in third place.
These figures are based on the results of the current TagungsBarometer (Conference Barometer), a survey of convention centres, conference hotels and event locations that is conducted regularly by the Cologne Convention Bureau (CCB) in cooperation with the Europäisches Institut für TagungsWirtschaft (EITW).
MICE news Cologne