The 20,422 events held in Cologne in 2020 represent a 61.8 per cent decrease compared to the previous year due to the COVID-19 pandemic. The number of participants decreased by 62.8 per cent to a total of 1.65 million. The number of event venues increased slightly, by two, to 196.
Compared to the previous year, there was a change in the most important source markets for the MICE segment in Cologne. The UK continues to be in first place, and Belgium and France rose to second place (both 12.5 per cent).
The sectors of the organizers remain unchanged from the prior year: banking and insurance are still the most important sectors, followed by medical and pharmaceutical companies. Communication companies are in third place.
These figures are based on the results of the current TagungsBarometer (Conference Barometer), a survey of convention centres, conference hotels and event locations that is conducted regularly by the Cologne Convention Bureau (CCB) in cooperation with the Europäisches Institut für TagungsWirtschaft (EITW).
MICE news Cologne
TagungsBarometer Cologne 2020
